- The main advantages of Japanese care and decorative cosmetics:
- Rating of the best brands of Japanese cosmetics
- The best decorative cosmetics from Japan
- Shu Uemura
- Kanebo
- Celvoke
- Isehan
- The best beauty products from Japan
- SK-II
- Sensai
- Dermacept Obagi
- Kipka cosmetics
- Albion – professional Japanese cosmetics
- Shiseido
- Biore
- Kose
Russian women for many years enjoyed not only domestic, but also European products, until they tried revolutionary products from America. Interest in other, more exotic products has not faded, and has led more and more consumers to use cosmetics from Asia. I immediately fell in love with their natural and safe ingredients, natural fragrances and, of course, the affordable price, which is considerably higher than the cost of products from Europe. The most alluring and seemingly unattainable was the cosmetics from the Land of the Rising Sun. But even today female fans of exotic products can enjoy the masks, creams and serums of Japanese brands.
The main advantages of Japanese care and decorative cosmetics:
- Naturality.In the composition of Japanese cosmetics you will not find parabens, sulfates, fragrances and other chemical components. All products are based on vegetable extracts and natural ingredients that are environmentally safe, harmless to health, and suitable for people with sensitive or allergic skin.
- Balanced formulas. The main difference between Japanese creams and masks is their rich formulas. Each of them contains a large number of vitamins, trace elements and other nutrients that can instantly have the desired effect on the skin. Thanks to this composition, the product is used more economically, because for one application a minimum of the product is enough.
- Exclusive ingredients.The country of the rising sun due to its geographical location is famous for its flora, which has truly miraculous properties. Many plants and natural ingredients can only be found in this part of the world, which is why Japanese cosmetics is considered exotic, and its composition – exclusive.
- Production technology.Another plus is that the production uses the latest technological developments and innovative ingredients. At the same time they don’t forget about the traditions, using the ancient recipes of the ancient scientists. These factors combine to produce such stunning results.
The only disadvantage of Japanese cosmetics is their high price. All products are considered luxury, which is why the price is so high. But even today, companies have begun to produce more affordable products designed for the mass consumer. But all the same their cost is not close to our budget products, but to the cosmetics of the average price category.
Our experts have selected 12 Japanese brands, whose products have already received high marks from beauticians and beauticians and were willingly tested by Russian women.
Rating of the best brands of Japanese cosmetics
Nomination | place | product name | rating |
Best decorative cosmetics from Japan | 1 | Shu Uemura | 4.9 |
2 | Kanebo | 4.8 | |
3 | Celvoke | 4.8 | |
4 | Isehan | 4.7 | |
The Best Care Cosmetics from Japan | 1 | SK-II | 4.9 |
2 | Sensai | 4.8 | |
3 | Dermacept Obagi | 4.7 | |
4 | Kipka cosmetics | 4.7 | |
5 | Albion – professional Japanese cosmetics | 4.7 | |
6 | Shiseido | 4.6 | |
7 | Biore | 4.5 | |
8 | Kose | 4.5 |
The best decorative cosmetics from Japan
Makeup products are not as diverse as skin care products, because Japanese women are used to cure imperfections and not to disguise them. It is worth noting that the main series are designed to create natural makeup without screaming shades. At the same time, the collections contain all the necessary makeup products. These are foundations, concealers and creams, powders, mascaras, blushes and lipsticks. Meet the 4 best brands that make the highest quality decorative cosmetics.
Shu Uemura
Rating: 4.9

Shu Uemura, the brand’s founder, was the first Japanese makeup artist to work in Hollywood. It was there that he realized he could achieve more, and set up his own makeup company in 1967. Today Shu Uemura is owned by French group L’Oreal.
The talented Japanese were the first in the world who organized competitions on makeup, introduced to the world tweezers for curling lashes, created various exclusive designs of false eyelashes and invented to glue them by the piece. It is worth noting that we owe to him the creation of hydrophilic oil, which has now become the No. 1 remover for removing makeup of any persistence.
Today’s fashionistas have a wide range of cosmetics to create professional makeup, as well as facial care products and hair styling products. The key qualities of Shu Uemura are their naturalness, long-lasting textures and subtle, expensive fragrances. High-priced products, but well worth it.
Kanebo
Rating: 4.8

The legendary brand included in our rating was created more than 130 years ago and today it is one of the top three manufacturers of decorative cosmetics and perfumes in Japan. The formulas of the products are kept in the strictest confidence, they are made according to the ancient Eastern recipes from natural ingredients, so all products are considered exclusive.
To create makeup, the brand produces pencils, mascara, blush, lipstick, shadow. Particularly popular is paper for makeup refreshers. All products are characterized by excellent staying power, high-tech formulations with valuable ingredients. It is worth noting that the decorative cosmetics has a caring effect. Day by day it not only helps to create a perfect image, but also restores health and youth.
Nowadays Kanebo products are available in Europe and America. Russian women can feel the unsurpassed Japanese quality of luxury cosmetics as well.
Celvoke
Rating: 4.8

The brand belongs to the well known group of organic cosmetics F Organics. Celvoke is a completely new concept in the world of beauty, because only eco-friendly plants and natural ingredients with no harsh chemical additives are used for its makeup products. The main features of the brand’s products are hypoallergenic, gentle formulas, amazing textures and shades, and biodegradable packaging.
Although the Russian women have recently been introduced to the goods of this brand, many enthusiastic reviews testify to their high quality. These are blushes, concealers and foundations, mascaras, pencils and many other products for creating professional makeup at home.
Particularly worth mentioning are the shadows that aroused genuine interest among users. They are available in palettes or individually, perfectly covering and shading, do not fade during the day, do not drip or crumble, and their multifaceted colors arouse admiration.
Isehan
Rating: 4.7

Our rating includes the Isehan concern, which unites several cosmetic brands. Founded in 1825, today its products are popular with fashionistas worldwide. The brand presented famous lipstick “Benny”, created on the basis of natural ingredients and distinguished by a special radiance. Until 1912, the company supplied its products to the imperial family.
The recipes are all preserved from the very old days and are kept secret. The formulations contain no artificial preservatives, fragrances, dyes. All are hypoallergenic and suitable for women with sensitive skin, as well as pregnant and nursing women. Japanese brands hold their products to the highest standards, so they deservedly receive diplomas at international competitions and recommendations of cosmetologists and dermatologists.
The company’s experts together with scientists complement ancient recipes with innovative formulas and create products that are highly resistant, and makeup remains in pristine condition over a long period of time regardless of weather conditions.
The best beauty products from Japan
Care Japanese cosmetics have long found admirers around the world. Innovative developments in combination with ancient oriental recipes allow preserving skin youth for a long time and preventing the processes of aging. The most popular products are those with hyaluronic acid. Bleaching is also a priority in skin care cosmetics. And, of course, cleansers are valued for their effective elimination of flaws in problematic skin.
SK-II
Rating: 4.9

The luxury cosmetics brand dates back to 1970. It was his scientists who first discovered a special form of yeast, isolated a strain from which fermentation yielded a special substance. It was based on a patented complex. It was a revolutionary discovery for the entire cosmetology industry, helping to slow down the aging process, restore elasticity, smooth out age-related wrinkles.
Nowadays a wide range of products for all skin types is presented, which can be bought in 13 countries, and which are distinguished by safe compositions, exclusive formulas, and various actions. The brand renews its lines every season, launching new products for women’s beauty.
SK-II products are used by many international stars, professional cosmetologists and ordinary women who care about their health, want to be attractive not only today but throughout their lives.
Sensai
Rating: 4.8

Next up in the ranking is a brand that is known around the world for its innovative silk-based products. Sensai in Japanese means extreme beauty and sophistication. Combining the latest scientific developments, traditions of the Eastern gurus, valuable properties of natural ingredients, these products transform tired, flabby skin and make it incredibly smooth, returning energy and vitality.
Koishimaru silk is extracted from a very special species of silkworms and was destined only for the Imperial family who gave Sensai the exclusive right to use this valuable ingredient. It stimulates the production of hyaluronic acid, eliminates all signs of aging skin.
The company’s researches have led to innovative discoveries. This is a technology for DNA repair of the skin, anti-aging formulas based on sakura and other no less important developments, which are kept in the strictest confidence.
Dermacept Obagi
Rating: 4.7

Zane Obagi is a renowned dermatology scientist who knows all about the characteristics of each skin type and their problems. He has rich experience and his own view of the nature of ageing changes, so he developed unconventional methods of correction and slowing down of aging.
The scientist created his concept, defining it as “The Circle of Skin Health. It has combined preventive and therapeutic products into one line to maintain beauty and youthfulness for people of all ages and genders. Regular use of these complexes regularly raises the immune system, improves metabolic processes, and the skin is smoothed out and has a uniform color.
The main component of caring and therapeutic cosmetics is vitamin A. Combined with antioxidants and plant stem cells it gives the skin a powerful rejuvenating and revitalizing effect. Particularly recommended for photoaging and pigmentation, acne, allergic diseases, hypersensitivity, oily and problematic skin.
Kipka cosmetics
Rating: 4.7

The place of honor goes to the company that specializes in the production of luxury cosmetics. The products are based on expensive ingredients. The most famous are the precious metals gold and platinum. In combination with vegetable extracts, vitamins and minerals, they help to restore the lost health of the skin, quickly get rid of wrinkles, age spots, make the skin healthy and radiant again.
Handmade gold leaf is used in the production process. For complete care, it is recommended to use three products from the line, which includes cleansing, moisturizing, and enriching nutrients.
To remove impurities there is a choice of soap, gel or foam. Moisturizing essences or lotions. Nourishing creams and masks with gold or platinum. A special base for makeup will protect the skin from ultraviolet rays. The ranges also contain rejuvenating and moisturizing creams for hand care.
Albion – professional Japanese cosmetics
Rating: 4.7

Albion was created over 60 years ago at a time of total scarcity and incommensurably high prices for cosmetics which the upper class could afford. Despite being expensive, it was not of high quality. That’s why Kobalesi Kozaburo decided to create good care products that are affordable to every Japanese woman.
In tandem with physician Jikei Idai, they pioneered whitening agents, foundation powders, and recommended cleansing with milk instead of water. Scientific and medical research helped the founders to understand what affects skin health: melanin, blood circulation, hydration, PH indicator. Based on this, special systems were created in which care began with cleansing and ended with nourishing.
Today, a woman of any age with any skin type and any physiological condition can choose a line of products aimed at removing individual skin imperfections and restoring skin health and beauty.
Shiseido
Rating: 4.6

Shiseido is probably the best known brand amongst Russian women. The company was founded in 1872 and today is recognized as one of the oldest cosmetic companies in the world. The philosophy of the brand is to make all people happy, and it has succeeded for a long time.
The cosmetics undergo multistep research and testing to exclude undesirable reactions in hypersensitive skin. That is why all products are safe and suitable for allergic people and people with skin diseases. Means are developed taking into account ancient recipes and revolutionary discoveries of scientists of the company. All the formulas are strictly confidential and each has its own unique formula.
The brand presents several lines of care products for women of any age. These are creams, masks and lotions for young skin, a series of products for older women and anti-aging products to combat wrinkles and age spots.
Biore
Rating: 4.5

The main principle of this brand is gentle care for the skin through regular cleansing. Therefore, the main emphasis is on the development of such products. The scientists behind the company are credited with creating the cleansing foam. Today Biore is the leader in the Land of the Rising Sun in the production of cleansing mousses, lotions, tonics, serums, micellar water with unique formulas and highly effective actions. According to statistics 65% of Japanese women prefer the products of the brand.
The special technology allows molecules to remove impurities more thoroughly, while not penetrating deep into the skin and not affecting its metabolic processes. All these products have attractive packaging and handy pump dispensers. Textures deeply cleanse, retain essential moisture levels.
Many women from European countries, America and Australia could appreciate the quality of Biore products and their affordable price in comparison with other Japanese brands.
Kose
Rating: 4.5

The brand founded over 70 years ago completes our rating. Despite the difficult post-war years and the shortage of raw materials, the company has tried not to reduce the quality of products, but only to improve it and create worthy products to maintain women’s beauty. Today, the brand has several production facilities, laboratories for functional, technical and scientific research, a training center.
Kose corporation consists of several well-known brands, each of which specializes in the production of specific care products. These are cosmetics based on marine ingredients, moisturizing series with rice proteins, sunscreens, decorative products, cleansing products with exotic plant extracts.
The company leads a competent pricing policy, so many luxury products are available to Russian customers. There are inexpensive lines of decorative and skin-care cosmetics for the mass consumer.