Comparing Sony and Samsung TV brands | Determine the best

At first glance it might seem that the TV models of major brands, in general, are no different from each other. But in fact there is a difference and this fact is not unimportant for those who understand the technology or at least appreciate the image quality complemented by a wide range of functions. Our experts have studied in detail the TV market and compared the two “monsters” of the electronics market: Sony and Samsung. More about who is better, below.


About brands

The Japanese brand was “born” back in 1946 when two enterprising Japanese created a yet unknown to anyone else, but soon it resounded to the whole world enterprise. Sony has always been known not only for the reliability of its devices, but also for its incredible innovation and ability to open up a new market and instantly conquer it with a product with an ideal quality-price ratio.

In recent years the company has moved away from innovation, preferring to increase production and promote the existing models of TVs. Consumers appreciate Sony products for their sleek and stylish design, diversity of options and high build quality.

Korean brand is considered one of the largest industrial concerns in the world for the production of high-tech audio and video equipment, electronics, home appliances and so on. And, although the company was founded in the 1930s, the development of the above products began only more than 30 years later. TVs from Samsung are popular among consumers primarily because of the excellent interface, the quality of color reproduction of the picture, the variety of models.

Product Features

Let’s consider the main characteristics of multifunctional TVs, taking into account the features of the Sony and Samsung brands, which are most often pointed out by consumers.


Both brands under consideration invariably please with original and sometimes absolutely unusual models. For example, not so long ago Sony presented a unique copy of the TV A1E, which has no frame by design – after installation it seems that it simply floats in the air. Samsung also likes to amaze consumers and once presented a series of QLED TVs with invisible wires and ability to blend with the wall when turned off.

Screen resolution

TV models with F displays

    HD still remains the unchanged standard, although products with a 4K display gradually occupy an increasing niche in the market (they have already moved from the category of know-how into the category of affordable products). Both Sony and Samsung offer consumers TV models that have virtually no differences in this aspect.

    Operating system

    Since 2015, all Samsung TVs have the built-in Tizen operating system. Its main features are easy-to-use interface (Smart Hub) and a variety of software. But not everything is so rosy: pre-installed programs, unfortunately, can not be removed. Sony uses in its TVs the Android TV operating system. Advantages: the availability of applications from Google Play, built-in Chromecast technology, thanks to which you can transfer content from your mobile device directly to the TV.

    Matrix type

    Sony brand is actively using OLED screens in its TV models (by the way, their developer is LG), while Samsung is developing its own product – QLED-display, which has excellent characteristics and high quality.

    Smart-TV function

    Both brands offer this option in their mid-priced TV models. Along with it “as a load” comes support for additional applications, the ability to connect Wi-fi, etc.


    Sony products, of course, in most points compare favourably with Samsung TVs. Especially when it comes to surround sound and audio transmission quality.

    We compare the best

    In order to have an idea of how competitive the brands under consideration are, let’s compare a few TV models, released in 2019, which took the leading position in their segment.

    Product name

    Screen diagonal, cm



    Smart TV

    More options

    Popular models

    Samsung UE32J4000AU


    720 F


    Dolby Digital, stereo



    Sony KDL-48WD653


    1080 F

      l HD

    Dolby Digital, Stereo




    Samsung UE40K6000AU


    1080 F

      l HD

    Dolby Digital, DTS, stereo

    is present


    Sony KD-65ZD9


    4K UHD, HDR

    Dolby Digital, stereo



    How to choose the right one?


    If you have no experience in using products like multifunctional TVs from famous brands, the process of choosing the right one can be not at all a pleasure. So, if we are talking about the budget segment. It is necessary to understand at once that you should not expect super-high resolution and mega-sound from such devices. And the picture will be far from ideal, because the backlight in inexpensive models is built into the sides of the display only.

    Quite good quality for a reasonable price offers Samsung, but, again, the prices of TVs will be slightly higher than in the budget category. As for Sony, the company sells the product at a high price.

    And here the middle price segment is more interesting. The choice of one or another model will directly depend on your basic preferences:

    1. If you want to enjoy the quality of color rendering – you should give preference to Sony, but the best contrast offers Samsung;

    2. Interested in a quality model among products with a diagonal of 40 inches or less – Samsung will please you with a wide variety of products;

    3. If you are enticed by the quality, volume, “juicy” sound – the obvious choice should be a “Japanese”;

    4. If you give preference to functionality, innovation – Sony will certainly please with its products.

    The premium segment is a separate topic. Both Sony and Samsung brands are constantly improving their TVs, delighting us with incredible innovations and luxurious design. To make a good choice, you have, as they say, to work hard. And we will try to help simplify the task. So, what is good about Sony’s premium product:

    1. unique design;

    2. a wide range of TVs;

    3. surround sound;

    4. Build quality;

    5. implemented innovations;

    6. realistic picture.

    In turn, Samsung drastically “attacks” the market for electronics with no less favorable benefits:

    1. The quality of RAM;

    2. stylish design;

    3. A variety of products not only with standard, but also with a concave screen;

    4. excellent video signal;

    5. intelligent control.

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